FAQ

Coaching is a specific interactive process designed to put you to action in order to clarify and achieve your business/personal vision, goals, or desires.

Coaching helps you breakthrough limitations and obstacles that hold you back and develop the strategies, attitudes, and actions you need to attain the results you’re aspiring to.

Coaching is useful because it provides structure, discipline, and regular focused attention to what you want to achieve. In the coaching process, you break down those big goals that may seem unrealistic or unachievable into manageable chunks. The coaching relationship helps keep you on track and accountable for your actions in pursuit of your ambition.

Specificity is Crucial to Success

One of the significant reasons people and organizations fail to live up to their potential is the lack of specificity. The more specific you are about what you want, how to go after it, and how to overcome internal and external obstacles, the greater your chances of success. In the coaching process, we first make sure that you clearly define what you want to achieve. Then a coach supports you in being as specific as possible about strategic planning, creating opportunities, managing obstacles, taking action, and measuring results.

Most forms of therapy examine your present behavior, beliefs, relationships, and self-image and attempt to trace their roots back to relationships in the past. As its name implies, therapy treats a condition that requires healing. In general, therapy looks to the past to understand and work on present issues and problems.

In contrast, the context of coaching is the future you want to have and designing the necessary plans, attitudes, and actions to get there from the present. Past influences may come up in the process, but always in the context of what you want to have in the future. Though coaching recognizes the traumas of the past, it assumes you are a whole person, capable of moving on and taking responsibility for your current and future actions.

In general, consultants are subject-matter experts who perform actual work to give expert advice to you or your company. Some examples of consultants are accountants, financial advisors, and training specialists.

Coaching differs from consulting in a couple of significant respects:

1. In most cases, a coach is not a subject matter expert or specialist in your particular field, nor does he/she need it to support you. You are the expert in your field. The coach can bring out the best in you because she/he is an expert in human performance and potential, achievement, motivation, communication, and group and interpersonal dynamics.
2. Another way coaching differs from consulting is that the coach does not perform work on your behalf; instead, she/he helps you work smarter and focus on doing what you do best.

A coach is an ally but different from a friend in a few ways.

1. First of all, a coach trains specifically to work with you to clarify and achieve your goals.
2. Secondly, a coach brings objectivity and neutrality to the table. A coach is a non-stakeholder, off the playing field of your life, which is a significant advantage. A coach’s only plan is to see you succeed at the goals you set.
3. Finally, unlike some friends, most coaches are success-oriented, positive, and know how to recognize and harness human potential.